Reminder: Free Denny’s Grand Slam Breakfast – Tuesday, Feb 9th

Just a friendly reminder that everyone can get a Free Original Grand Slam® breakfast if you go to a Denny’s on Tuesday, February 9th from 6 a.m. through 2 p.m. (at participating restaurants). For more information on Denny’s, please visit www.dennys.com

“We are leveraging the power of Super Bowl advertising once again to connect with our customers to keep Denny’s in their hearts and minds by communicating our Original free Grand Slam® offer,” said Nelson Marchioli, CEO and President of Denny’s. “We know that times are still tough and a free hot breakfast helps a lot of folks and their families… we heard from thousands last year who thanked us. This year Denny’s will even go beyond just one day of free meals by offering a number of everyday affordable programs all year.”

From online and in store sweepstakes to birthday offers and endless fries and pancakes, Denny’s continues to give back all year long.

• Grand Slam For a Year – It’s more than just a Free Original Grand Slam® on February 9th. Anyone can register February 1st through February 14th, 2010 online at www.dennys.com or in store to win one FREE Original Grand Slam® every week for one year. There will be 52 winners announced, one each week. Winners will be posted each week on dennys.com.

• Free Burger and Fries – From February 1st through 14th, the first 500,000 people who sign up for the new Denny’s Rewards program online will receive a FREE burger and fries available March 1st through March 7th, 2010.

• Endless Pancakes and Fries – Denny’s will provide free refills to any order of French fries or pancakes at participating locations nationwide. In addition to the Free Original Grand Slam® giveaway and the sweepstakes, Denny’s

is distinguishing itself from its competitors with a limited time generous offer starting February 10th that takes refills beyond beverages and gives more everyday value to customers.

• Denny’s Birthday Original Grand Slam® - The Party’s back at Denny’s. Consumers are invited to celebrate birthdays with a Free Original Grand Slam® meal at participating restaurants. The Original Grand Slam® offer is free for the birthday guy or gal dining in and who shows proof that it’s their birthday. The Denny’s birthday offer continues Original Grand Slam® kindness…there are more than 300-million Americans who celebrate birthdays.

Denny’s integrated Super Bowl campaign also includes print ads in USA Today, an extensive social media program that extends the life of the characters from the Super Bowl spot into exclusive webisodes that will be featured on Denny’s Facebook and Twitter, digital media and a radio tour.