FACEBOOK 
TWITTER 
Chicagoans, Do You Agree with the Super Bowl Ad Meter?
We loved all the free things to do in Chicago around the Super Bowl and wondered how many of our thousand of readers spent time watching the free Super Bowl Ads. If you did like we did, tell us……What did you think? Do you agree with the USA Today Super Bowl Ad Meter below? Let us know — we loved the Doritos commercials done by aspiring filmakers and the ad feature Betty White and Abe Vigoda (is he really still around?).
For Snickers, it was sweet revenge. Three years after getting hammered by gay activists for what many felt was an anti-gay Super Bowl commercial, the Mars candy walked off with the Super Bowl’s best-liked commercial in USA TODAY’s Ad Meter. This year’s ad featured octogenarian actors Betty White (Sue Ann Nivens in Mary Tyler Moore) and Abe Vigoda (Detective Phil Fish in Barney Miller) in a rough-and-tumble football game that ultimately gets both of them tossed on their fannies. It won USA TODAY’S 22nd annual exclusive Super Bowl Ad Meter real-time consumer testing of how much they liked the commercials as they aired.
This marks the first time Snickers’ maker, Mars, has won Ad Meter, replacing last year’s winner Doritos, which took second this year with an ad about a dog with an electronic bark collar who gets revenge on a nasty dude.
Here’s How the Meter Works:
USA TODAY assembled 250 adult volunteers in San Diego and McLean, Va., and electronically charted their second-by-second reactions to ads during the Super Bowl. Shugoll Research and Taylor Research chose the volunteers, who used handheld meters to register how much they liked each ad. A computer continuously averaged the scores. Scores are the highest average for each ad.
Tell us your thoughts! Would you have ranked them this way?
I thought the Betty White ad was a good one and I wondered what the deal was with all the guys without pants on
I think all the car company ads were TERRIBLE! No wonder they aren’t selling any cars…..Also, I think GODADDY wasted money as their ads were not new or fresh — just retreads of former years
the E*Trade kids were the best…..milkoholic…..too funny!
I thought the funniest commercial I’ve seen yesterday was the Bud Light commercial when all the guys were singing in that auto-tune voice lol..with T-Pain ..
Good for Focus on the Family for airing the “Celebrate family, celebrate life” commercial. It’s nice to see the Super Bowl commercials aren’t all about money, drinking and sex. It took me a moment though to realize what the message was about though. Good way of steering clear of controversy.
I refuse to put much stock in the USA Ad Meter until they poll folks from somewhere in the middle of the nation. How can this poll be representative of the USA when NO ONE from either the Central or Mountain Time Zones gets to register a vote?
In my view, there was way too much money spent on this stuff — most were not memorable and many were quite boring so I would say this was a down year for commercials.