Help celebrate Trick-or-Treat for UNICEF’s 60th anniversary by ordering a Free Trick-or-Treat for UNICEF Fundraising Kit. What started out in Philadelphia in 1950 as a Halloween project called Trick-or-Treat for UNICEF has evolved into year-round, nationwide mobilization of young people working to save and improve the lives of the world’s children. Costumed and committed, they took to the streets in neighborhoods all across the nation and they spread word of their mission. They were kids helping kids by Trick-or-Treating for UNICEF. Through the small change they raised door-to-door, they were going to make a big difference for children everywhere, helping UNICEF to provide food, medicine, education and the things kids need to thrive.
America’s people (and even past presidents!) took notice of this amazing program. Today, times have changed, but kids have not—they are as committed as ever to improving the lives of their peers around the world. Just as they have for generations, America’s kids will Trick-or-Treat for UNICEF.
- Read the story about how it all began.
- Find out about Trick-or-Treat for UNICEF’s growth over the years.
- See the past in photos — all spreading one important message:
“Trick-or-Treat for UNICEF!”
Help celebrate Trick-or-Treat for UNICEF’s 60th anniversary by ordering a Free Trick-or-Treat for UNICEF Fundraising Kit. If you need less than 
10 collection boxes, you can go to your local Toys “R” Us or Babies “R” Us store beginning September 15, 2010.
