During the Goose Island 312 Week activities, you can RSVP For A Free Hot Dog Password Courtesy Of Goose Island! Did somebody say free lunch? Yep. We’re buying yours today and you better believe it’s Chicago style. RSVP above for the password and get a free dog at Superdawg (first 50 to redeem)!
Goose Island Beer Co. wanted another reason to drink beer in the middle of March that didn’t involve green beer, so they came up with 312 Day: a made-up holiday on March 12th that celebrates everything to love about Chicago. It’s a day dedicated to you, the people that inspire and create this city’s amazing culture.
But why stop at one day of celebrating (and drinking beer) when we could do it for an entire week? Join Goose Island and Do312 for 312 Week (March 5th – March 12th). We’re doing tons of awesome stuff around town and bringing you along for the ride. (First 50 People To Redeem) – Click here to RSVP
Topped by what has to be some of America’s best signage — a flexing hot dog showing off his muscles to a winking wiener girl — Superdawg has been an institution on Milwaukee Avenue across from Caldwell Woods since Maurie Berman opened it in 1948. The recently returned G.I. designed the building, devised his own secret recipe, and set up a drive-in at what was then the end of the streetcar line. He planned to sell 32-cent Superdawg sandwiches to “swimming families and cruisin’ teens” for a few months during the summer to help put him through school at Northwestern. In 1950, Maurie passed the CPA exam, but he and wife Flaurie decided to keep operating Superdawg and to open year-round. The family-owned, working drive-in still serves superior pure beef dogs, “the loveliest, juiciest creation of pure beef hot dog (no pork, no veal, no cereal, no filler) formally dressed with all the trimmings: golden mustard, tangy piccalilli, kosher dill pickle, chopped Spanish onions, and a memorable hot pepper.” Sadly, Maurie passed away in May 2015 at age 89, but the family-run operation is still going strong: Maurie’s 8-year-old great-granddaughter recently worked her first shift there.