Free Activities on Chicago’s Mag Mile (LEGOs, Candy, Chefs, Concerts and More) – Aug 26-27

Check out all the free activities during the nation’s first shopping festival, In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard®.  Visitors will enjoy a 14-day celebration of style featuring free events, exclusive shopping offers, fabulous hotel packages, free celebrity appearances, special offers for MasterCard® cardholders, a magnificent sweepstakes, free culinary events and more. (click at bottom for more info)


Friday, August 26

5 a.m.: free events at mag mile in chicago100 lucky winners from 101.9fm THE MIX get Pretty on the Plaza during the In-Fashion free kick-off event with celebrity stylist Carson Kressley. Audience members will receive a trend make-up application from ULTA Beauty make-up artists and Kressley will share his top trends for fall before escorting two winners in the Mercedes-Benz Fashion Force vehicle on an exciting Magnificent Mile “Tour of Trends.” Highlighting trend-setting products from five categories including fashion and beauty, lifestyle, culinary, technology and culture, Kressley will present these ladies with gifts from each category – over $5,000 in shopping sprees.

11 a.m. – 7 p.m.
Chicago LEGO® Imagination Center at Water Tower Place (835 N. Michigan Ave., 312-494-0760, celebrates its grand opening with a three-day free LEGO building event starting on the 26th. Kids and adults are invited to help a LEGO Master Builder construct an 8-foot tall LEGO Brickley Sea Serpent model completely out of LEGO blocks.

12 p.m.
Kids These Days, an up-and-coming band from Chicago, continues to kick-off the festivities with a free concert in Pioneer Court (401 N. Michigan Ave.).

5:30 p.m.
Macy’s at Water Tower Place (835 N. Michigan Ave., 312-781-5630, hosts Fashion Challenge with Project Runway Designer Mondo Guerra.

6–8 p.m.
Candyality (520 N. Michigan Ave., 312-527-1010, unveils Candy Never Goes Out of Style, a one-of-a-kind collection of fashion dresses made out of iconic Wrigley Gum Company wrappers, complete with a visual tour of the brand’s evolution.


Saturday, August 27

2-4 p.m.
Bloomingdale’s Home & Furniture Store (600 N. Wabash Ave., 312-324-7500, features a free culinary demonstration with MK’s Executive Pastry Chef Tony Galzin. Bringing a whimsical approach to desserts, participants can sample his unique sweet and savory creations.

CLICK HERE for more information

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