NEWPORT BEACH, California —
Chipotle is once again saying a big thank you to health care workers nationwide by offering up hundreds of thousands of free burritos. On Thursday, the Newport Beach, Calif.-based company will begin doling out 250,000 burritos, mimicking its earlier efforts to “fuel” health care workers over the past year. “To all the hard-working, extra-shift-taking lifesavers who put the care in healthcare, we want to thank you for all you do,” a message reads on the company’s website.Health care professionals have to sign up to get a code starting Thursday at 1 p.m. EST/ 10 a.m. PST at giving.chipotle.com/healthcareheroes.
“Given the events of the past year, we are once again bringing our fans together to show appreciation for the heroic efforts of the health care community,” Chris Brandt, Chipotle Chief Marketing Officer, said in a press release.
The offer comes ahead of May 6, which is ‘National Nurses Day.’
Social media users are asked to comment and tag a “health care hero” on Chipotle’s social posts on Facebook, Twitter or Instagram. The messages will then be posted on Chipotle’s virtual “wall of gratitude” online.
Additionally, the company is launching a brand new e-gift card program in which Chipotle will match 10% of special e-gift card purchases. This time the funds will be donated to the American Nurses Foundation which works to improve health, wellness and patient care. The health care e-gift card program runs until May 9.